How to Jump in the Social Media Healthcare bandwagon easily and smoothly
More and more we are hearing about social media and the potential it has on healthcare. A trend has been picking up and many doctors already feel comfortable using these different tools PROPERLY. However, many MDs, Residents and Fellows in training are dubious and hesitant about using social media. I have been an advocate about its potential for several years now and tried to get others involved but with ambiguous success. Examples could be Twitter, Facebook, Google +, Foursquare, and even medical directed social apps like Doximity.
A recent article talks about this, published in the Houston Business Journal, ”Houston hospitals, doctors infected by social media” talks about the importance of Social Media in healthcare and why more doctors should be adopting it. Well, for those of you that want to start slowly, for those that are scared about embarking in this area and are hesitant about using facebook or twitter there is a simple answer for you to test drive it. The answer is Yammer.
Yammer is a social platform that allows you create a private social network specifically for your institution, business, clinic etc. All you need is the same domain in the email and off you go. In case this is not possible an external social network is possible. By the way thanks to Nate Osit for recommending it!
An example of a way that I implemented Yammer is as a learning tool. I created a group inside yammer called “Cardiology Lounge” (being a Cardiology Fellow). In this group, residents, fellows, and faculty post questions of interesting cases, ,discussions, pictures, etc. It is creating a learning environment which is fun secondary to the interaction with each other. If you are walking in the hallway you can login to Yammer, check the group and in a few minutes see whats cooking. No useless status updates like we are sometimes exposed in facebook.
In my opinion, if you are new to social media, and want to try it slowly try out yammer. Feel Free to contact me
E-Mail: chassadk at gmail.com
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Christian Assad, MD
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